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Expert Articles & Advice

Home Builder Marketing: Beyond The Business Card

With no model homes to show or an in-house sales team to troll for new business, custom home builders rely on reputation to sell themselves to prospective clients. So their standard marketing tool is the business card, which hopefully gets passed along by a previous client to relatives or friends.

Should Radios Be Banned on the Jobsite?

A recent survey polled 730 builders and found more than 80% of them had no policy prohibiting workers from enjoying their favorite tunes while on the job.