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Somewhere in the Sierra Nevada, along the celestial blue shores of California’s Lake Tahoe, Dave Baker, general superintendent for Reno, Nev.

Are You Doing Enough to Build Your Brand?

Building a brand is as essential to a business as building character is to a person. As with character, the process involves balancing nature and nurture, reality and perception, planning and improvisation. It requires self-awareness, commitment to growth, and patience.